Easy Steps to Buy Lingerie for Your Girlfriend

For many men, walking into a lingerie store feels more intimidating than a high-stakes board meeting. Some feel shy. Some feel scared of choosing the wrong size. Some feel it is “not right” to buy intimate wear. Let us clear this first — there is nothing wrong in gifting lingerie to your partner. It’s time to normalise it. Just like T-shirts, kurtis or dresses, lingerie is also clothing. The only difference is it is worn close to the body and gives comfort, support and confidence. In fact, gifting lingerie is a beautiful, intimate gesture and one of the most thoughtful gifts you can give a woman. When done right, it shows you’ve put thought into her needs, her style and her confidence. You May Also Like: Valentine’s Day Lingerie Gift Ideas for Self-Care

Why Men Should Normalise Buying Lingerie for Their Partner

You are buying lingerie for your girlfriend or wife, not for strangers. It is private, personal and meaningful. Many women actually love it when their partner:

• Cares about their comfort
• Understands their style
• Puts effort into choosing something special

So don’t feel awkward. Feel proud that you are trying to understand her better. Don’t Miss This: Shyaway’s #HaveYouDoneIt Campaign Encourages Men to Buy Lingerie for Women

1. The Selfless Mindset

The most important rule? This gift is for her.  While you’ll certainly enjoy the look, the focus should be on how she feels. You are buying lingerie for her comfort and happiness.  Think like this:

• What does she like?
• What does she wear often?
• How will she feel wearing it?

Be selfless and generous. When she feels good in it, that is when the magic happens. Pro Tip: Think from her perspective. If she loves lounging in soft fabrics, a restrictive corset might stay in the drawer forever. Be generous, be thoughtful, and be selfless. Worth Reading: What Do Women Keep In Mind While Shopping for Lingerie?

2. How to Find Her Size

Many men think lingerie sizing is difficult. It is actually simple when you know where to look.

Understanding Bra and Panty Sizes

• A bra has two sizes: 

Band size – the back measurement (example: 32, 34, 36) usually stays the same. Cup size – the bust size (A, B, C, D) can change due to hormones, periods, weight changes or pregnancy.

• Panty size – usually S, M, L or a numeric waist size

Related Read: How to Know Bra Size

Don’t Want to Ask Her Directly? No Problem

If you don’t get the right moment to ask her:

• Check her laundry basket
• Look at the bra and panty labels
• Sizes are always printed inside

Also notice:

• Does she wear padded bras?
• Does she like lace?
• Wired or wire-free?

This gives you a clear idea of what she is comfortable wearing daily. Helpful Read: Panty Size Chart: Your Guide to Finding Your Size

3. Best Lingerie Styles for Different Lifestyles and Occasions

There are many lingerie styles, and each one has a purpose and suits different activities. To choose the right style, look at her daily routine:

Lingerie Styles Based on Her Lifestyle

• For the Career Woman/Student: Look for Balconettes (for a rounded, natural look).
• For the Party Lover: Push-up bras are perfect for lower-cut dresses.
• For the Lounging Queen: A Babydoll (loose and flowy) or a Chemise (slims the body and covers the belly) offers comfort with a touch of “wow”.
• For the Practical Fashionista: Look for Multiway bras with removable pads so she can customise them to her outfit.

Panty Styles Women Prefer

• Tummy Tucker – Everyday wear, optimum waist compression and full coverage
• Hipsters – Full coverage, stylish and comfortable

4. Choosing the Best Lingerie Colours

You can learn a lot from her clothes. Observe Her Wardrobe. Does she wear bright colours or does she prefer soft, muted tones? If She Loves Bright Colours, Try: If She Likes Soft or Pastel Shades, Try: You can also choose:

• Floral prints and soft patterns. (if she enjoys printed outfits)

The above colour and print choices look stunning on almost every skin tone. Always choose based on her taste, not trends. Explore More: Dazzling Lingerie Colours for this Festive Season

5. Best Lingerie Fabrics Women Feel Comfortable In

Fabric matters a lot. Majority of Indian women prefer Cotton & Modal in their daily life. As they feel soft, breathable and perfect for long-time wear. The next fabric they look at is lace. It instantly makes them feel confident, sexy and special. Pro Tip: Always check if the panty has a cotton gusset (the inner lining) and the lace bras have cotton lining to prevent urinary infections and irritation. Continue Reading: Best Fabrics Options for Women’s Panties

Tips for Buying Lingerie In-Store

  Since you are buying lingerie for your girl for the first time, I prefer you to walk into the stores rather than purchasing online. You could also get the real time experience of buying lingerie by touching and feeling the fabric. You don’t have to do this alone.

1. Ask for help: Saleswomen are experts, and they are trained to help customers. Show them a photo of the size label you found and describe her style. They can tell you what’s trending and which style and feature suits your girl. There is no shame in asking questions.
2. The Presentation: Exclusive gift wrapping is a must. A beautiful box and ribbon make the experience feel “Royal”. Add a small note if possible.
3. The Safety Net: Always check the return and exchange policy. Sizes vary between brands; knowing she can swap it for a perfect fit takes the pressure off both of you.

Read This Next: Why Should You Invest in Good Lingerie?

6. The Final Touch: Compliment Her

When she opens the gift, your reaction is the real present. Don’t just look at the garment; look at her. Tell her how beautiful she will look in the lingerie you presented. When she knows you admire her beauty exactly as it is, she’ll fall in love with the gift—and you—all over again.

You’ve Got This!

Buying lingerie for your girlfriend or wife is not awkward. It is thoughtful, caring and most importantly it shows your love and effort for her.  When you buy with love, respect and understanding — she will feel special, and you will feel proud. And that is what a good gift is all about. Happy Valentine’s Day Man! You can do this!