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Have you ever heard of No Bra Day? If not, let me fill you in. No Bra Day, observed annually on October 13th, is a significant event that aligns with Breast Cancer Awareness Month. This day serves as a reminder of the importance of breast cancer awareness, early detection, and supporting those affected by the disease. While going braless is a symbolic gesture associated with this day, the true purpose lies in spreading knowledge and encouraging conversations about breast health. So, if you’re wondering how to make the most of No Bra Day, you’re in the right place!
The concept of “BRA Day” originated in Toronto, initiated by plastic surgeon Dr. Mitchell Brown. The inaugural “Breast Reconstruction – An Evening of Learning and Sharing” event occurred on October 19, 2011, at Women’s College Hospital and Toronto General Hospital. Dr. Brown noticed that many women in Canada who had mastectomies were hesitant to pursue reconstructive surgery. To address this, he founded “Breast Reconstruction Awareness” (BRA) Day to increase awareness of reconstruction options and promote breast health education. This event spread across the U.S. in 2012.
The first No Bra Day emerged on July 09, 2011, and was promoted online by an anonymous individual named Anastasia Doughnuts. In 2012, approximately 400,000 people participated in No Bra Day, with 250,000 engaging on Facebook. Since 2015, October 13 has become the sole date for the event, aligning with National Breast Cancer Awareness Month. Promoted as a day of “boobie freedom,” the movement encouraged women to go braless. It gained momentum through a Facebook group called “No Bra, No Problem,” started by Montana teenager Brooke Lanie, responding to a school incident involving a friend’s bralessness. It serves as a reminder to everyone, particularly women, about the importance of regular breast checks and the fight against breast cancer.
By 2017, the observance had spread to women in various countries, including New Zealand, Romania, Malaysia, Scotland, India, Ghana, and the Netherlands. Participants are encouraged to remove their bras and perform a breast self-exam on this day. Social media also plays a significant role. Women started posting braless photos under the hashtag #nobraday, which led to over 82,000 posts on Twitter and Instagram in 2017. Those who choose not to go braless are encouraged to wear purple. Some platforms also suggest donating to breast cancer charities. In Romania, a photographer created an album featuring braless women inspired by the event.
Since 2020, No Bra Day has undergone a significant transformation, reflecting broader societal shifts and growing in importance as both a day of breast cancer awareness and a celebration of body autonomy. Each year from 2020 to 2023, new dimensions have been brought to observe this day, from virtual celebrations necessitated by the global pandemic 2020 to a renewed focus on inclusivity, mental health, and empowerment in the following years. No Bra Day’s impact extends beyond the symbolic act of going braless, serving as a platform for advocacy, education, and promoting physical and mental well-being. Looking back at these years, it’s clear that the day has become an essential cultural and social milestone.
Going braless on October 13th can be a powerful statement of support for those who feel comfortable. It’s a way to honour those affected by breast cancer and to initiate conversations about breast health and awareness.
If going braless is not an option, wearing a pink ribbon is a simple yet powerful way to show your support. The pink ribbon is a universal symbol of breast cancer awareness and can spark conversations about the cause.
Many communities host events during Breast Cancer Awareness Month, such as walks, runs, or webinars focused on breast health. Participating in these events can help raise awareness and funds for breast cancer research.