Style Guide


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LINGERIE FACTS


  • The average lifespan of a well-worn bra is about six months.
  • The average woman wears six different bra sizes over her lifetime. Yes, your bra size changes with your age and weight.
  • The same cup and underwire are used in sister sizes meaning a 34C measures the same as a 36B size bra and so on
  • An ill-fitting bra can cause various health problems such as neck and back pain, sagging breasts, etc
  • Breasts are largely made up of fatty tissue, meaning the more fat a person has, the bigger the breasts.
  • A new bra must always be worn on the first outermost set of hooks and adjusted to the innermost set of hooks as the bra gets stretched out.
  • There are five specific areas to verify if your bra is fitting correctly — the band, straps, cups, underwire and center gore (aka the space in between your breasts)
  • Wearing an accessory known as nipple covers provides a shield to avoid prominent erect nipples.
  • Only 10% of your bra's support should come from your bra straps. If the straps are digging in or slipping off the shoulder, you probably need to shift to a bigger or smaller band size.
  • The correct bra style will have your breasts pointing forward so that you may freely swing your arms forward and backward without obstruction.
  • Asymmetric breasts are when they don't match in size, shape, or position and it's very common in women
  • A bikini panty modeled after the original bikini swimsuit style has a waistband that rests below the navel on the hips. They typically provide medium bottom coverage and have slightly higher cut sides.
  • Cleavage is the vertical line created between a woman's breasts - not the bulging breast tissue caused by a push-up bra. Cleavage comes from the word "cleave" to separate or divide in two.
  • Breasts should sit comfortably in the bra cups without any gaping or overflowing. Incase of gaping, you need a smaller cup size and if they are overflowing try a larger cup size.
  • The apex of your breasts should be mid-way between your shoulders and your elbows. Uplifted breasts look more youthful and give a slimming appearance.

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