Shyaway Voices

The Indian lingerie market has grown rapidly over the last few years. Today, women are no longer buying lingerie only...

According to Shyaway's #HaveYouDoneIt campaign, 73% of Indian men have never purchased lingerie for women in their lives. Some men...

Have you heard the saying that it is easier to love a brand when the brand loves you back? Shyaway...

Here’s some exciting news for all women out there! We have opened our first flagship store at VR Chennai. In...

We take a moment to reflect on our journey and plan for the future as the year comes to a...

"It is not like usual bras that feel tight on the skin, it fits perfectly," says Janani Ashok Kumar (Artist...

At Shyaway, we promote acceptance of all body types regardless of shape, size, gender, and skin tone. To further body...

Crafted to support, empower and enhance, Shyaway never fails to fulfill Indian women’s lingerie desire. We are delighted to announce...

Embracing Body Positivity: Overcoming Body Shaming and Fostering Self-Love In today's society, body shaming and the negative impact it can...