History of Lingerie
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18th Century
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19th Century
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- By 1920, elasticized girdles had replaced constricting corsets with bras, slips. Even lounging apparel had taken on new, modern forms. Metal eyelets, invented at the start of the nineteenth century, made it easier for women to tug and pull their corsets tight without ripping or ruining the garment itself.
- Underwire bras were first introduced in the 1930s, but due to metal shortages during WWII, they failed to gain popularity among manufacturers. With the end of the war, the supportive, structured style gained traction.
- In a 1932 advertisement, a famous company denoted cup size and band measurement for the first time. Warner Bros adopted this method, which quickly became the industry’s standard trend.
- In 1933, The 'Full Fashion Double Support' bra was introduced for fuller-busted women featuring an extended band for added support.
- The first strapless bras designed by Jack Glick were introduced in 1946, providing women with an alternative to bustiers and corsets when wearing revealing necklines.
- Frederick Mellinger, the man behind the famous lingerie retailer “Frederick's of Hollywood” invented the push-up bra in 1947, giving every woman a better lingerie option.
- In the year 1949, the newly introduced adhesive bra made backless dresses and plunging necklines even more versatile than strapless styles.
- By the mid-nineteenth century that is 1950, silhouettes had shifted to a more hourglass shape, with extreme waist-cinching made possible by steel or whale-bone corsets.
- Lingerie sales fell in the 1960s as the new miniskirt silhouette necessitated a more practical combination of matching polyester bra and panties with tights to replace stockings and suspenders.
- Lingerie in the 1960s was playful and girly, with lots of ruffles, frills, and bows. It was distinguished by dainty florals and soft pastel colours.
- The first signs of the '80s effect can be seen near the end of the 1970s. Colours become more opulent and daring.
- The idea of wearing underwear as outerwear is most commonly associated with the 1980s, but the appearance of lingerie has long served as inspiration for fashion garments.
- By the early twentieth century, intimate apparel was frequently as beautiful and seductive as it was functional, as evidenced by colourful petticoats and opulent tea gowns. Meanwhile, many styles of underwear were becoming more streamlined to match the slimmer silhouettes of outerwear.
20th Century
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