Shyaway’s #HaveYouDoneIt Campaign Encourages Men to Buy Lingerie for Women

ccording to Shyaway's #HaveYouDoneIt campaign, 73% of Indian men have never purchased lingerie for women in their lives. Some men think it's too uncomfortable, and a few others feel there's no need to know the bra sizes of women. It is the usual norm for a wife to buy underwear for her husband and a mother to buy for her son but not vice versa. In fact, women simply avoid asking for lingerie from men. Be it a father, brother, son, boyfriend, or even husband. Capturing the campaign responses, men have their own embarrassment and are less aware of bra sizing and styles. This social experiment confronts several aspects that are often avoided in social conversation and stereotyped. Despite generation gaps, inequality still exists. There's a true need to normalise the process of buying lingerie for both genders.

What Should You Know About Lingerie?

Before jumping into the actual shopping, here are a few things to note regarding lingerie.

• It doesn't come in a standard size.
• Bra sizing is a big struggle for a lot of women, so using the bra size calculator, size chart, and fitting instructions given by the brand are essential.
• The bra size of one brand is different from that of another brand.
• The size specification of a camisole, sports bra, and beginner's bra differs from that of a regular bra.
• Only knowing the exact size will help.

Easy Steps to Buy Lingerie for a Woman

Whether for a partner, spouse, sister, or friend, buying lingerie for a woman doesn't have to be awkward or overwhelming. With the right guidance, it can be a thoughtful and meaningful experience.

Step 1: Know The Size – No Guesswork Needed

Lingerie isn’t one-size-fits-all, and guessing will almost always go wrong. Instead, take a smarter approach:

• Understand sizing differences – Bra sizes vary across brands, and styles like sports bras or bralettes have different fits.
• Use a bra size calculator – These tools can help you find the perfect size.

Step 2: Choose the Right Style

Lingerie isn’t just about function—it’s about comfort, confidence, and personal preference. Think about her usual choices:

• Does she prefer lace, cotton, or silk?
• Are her bras mostly padded or non-padded?
• What colour does she wear: neutral tones, bright colours, or patterns?

When in doubt, classic black, nude, or red are great options that suit most occasions.

Step 3: Navigate Online Shopping Like a Pro

Online shopping makes the process easier without the awkward in-store experience. Most websites offer:

•  Smart filters – Search by size, style, or occasion.
• Customer reviews – Real feedback from buyers to guide your choice.
• Detailed product descriptions – Learn about fabric, fit,

Step 4: Reach Out to Experts

if you need an extra hand, talk to professional fitting experts, customer care representatives, and designers to suggest the right product. Does it sound simple? It is! We have done our part. Now, it’s your responsibility to get involved and try it yourself. Buying lingerie shouldn’t be embarrassing—it’s a necessity, not a taboo. We encourage men to buy lingerie for women confidently. If men can buy sanitary products for women, they can buy lingerie too. It’s time to normalise it. Have You Done It? Share your thoughts and encourage other men! All you lovely ladies out there, don’t forget to share this blog with the men in your life!