We take a moment to reflect on our journey and plan for the future as the year comes to a close, reminding ourselves of the tremendous journey we’ve shared with our customers. Read on to know about the Shyaway success story.
June 7, 2015: Turning a New Page
We established an own-label lingerie brand, “Shyle,” on June 7, 2015, with a focus on providing bras for Indian women in their preferred sizes and at an affordable price.
Shaping Our Mission
Then, we introduced other brands, such as Susie, as part of our signature product line. We have achieved remarkable success by delivering an extensive range of quality products to our customers in the best possible manner, ensuring their satisfaction.
July 30, 2015: Our First Achievement
We achieved our first goal with the belief that a bright future lay ahead. Successfully dispatching our first order to Kolkata on July 30, 2015, marked a moment of great excitement for us.
April 11, 2018: A Dream Come True Moment
“Hard work pays off”
We slowly built our customer base, achieving a significant milestone on April 11, 2018. This accomplishment came after numerous challenges, hard work, and consistent effort. Our hard work proved worthwhile, as we received an overwhelming response from customers across India, making us feel proud and happy.
March 2020: We rolled up our Sleeves and Got Ready!
COVID-19 didn’t slow us down. We aimed to make it easier for every woman to receive what she desired at her doorstep. We innovatively designed our products, setting us apart from the crowd.
It’s Time for an Upgrade!
We are known for our quality of products and services, which we are keen on enhancing on a day-to-day basis. To achieve this, we have elevated our lingerie collections, introducing a variety of bold colours, sizes, designs, and prints that our customers love under our chain of in-house brands, including the new addition “Taabu.”
January 2021: Moments to be Cherished Forever
We firmly believe that hard work always leads to fruitful outcomes, which is all the more satisfying. We were honoured with the “Femina Power Brand” award in the “Best Startup” category for 2021.
April 20, 2021: New Year, New Logo
On April 20, 2021, we launched our new logo with the slogan “Created to Love You,” focusing on self-confidence, self-acceptance, and self-expression.
2022: Shooting the Next Target
In 2022, we were conducting sessions in corporates, schools, and colleges to spread awareness about the importance of wearing the right fit, knowing the lifespan of products, and the benefits of using good-quality innerwear.
Behind the Scenes
We have our own in-house CRM, ERP, website, and app, which makes us independent in our technical requirements. Our warehouse team always puts their best foot forward to ensure they take care of and dispatch all orders at the earliest possible time.
Where We Are Now!
“Looking back now, we can see how far we’ve come and how much more needs to be achieved”
Today, we stand as a proud brand, recognised by a vast customer base, from whom we’ve received a significant number of completed orders with a diverse range of unique products. We currently sell our products not only on our website but also on various marketplaces such as Amazon, Flipkart, Myntra, and others. Additionally, we continue to receive positive ratings and reviews from our customers.
We were Hungry to Launch More!
“Success comes to those who are hungry to achieve something new”
Achieving success is a result of hunger and a willingness to implement new ideas. With dedication and hard work, we uniquely design products, prioritizing our customers’ requirements over other aspects.
Moving Towards Our Goal
We are trying to achieve our day-to-day goals in the best possible way. Our mission is to become a 100% local brand and to make India a manufacturing hub. We dream of implementing many new things and never tire of them.