The Indian lingerie market has grown rapidly over the last few years. Today, women are no longer buying lingerie only for necessity — they are choosing it for comfort, confidence, style and body positivity.
If you are searching for the best lingerie brands in India, this guide will help you compare top brands based on:
- Quality
- Comfort
- Price range
- Size inclusivity
- Innovation
- Product variety
Popular brands such as Shyaway, Jockey, Triumph, Lovable and Marks & Spencer cater to different needs including seamless styles, everyday wear and luxury collections.
Let us explore the top 10 lingerie brands every Indian woman should know.
At a Glance: Which Brand Suits Your Persona?
1. Shyaway: The Personalised Lingerie for Every Woman
Shyaway has redefined what it means to be a "complete" lingerie destination. While many brands focus on a single niche, Shyaway has mastered the art of providing premium, high-quality products at competitive pricing.
What truly sets them apart is their problem-solving approach. Instead of simply designing lingerie, Shyaway focuses on addressing everyday concerns such as digging straps, poor fit, lack of support and visible lines. The brand blends innovative construction with trendy silhouettes to suit different lifestyles.
Shyaway also offers a wide spectrum of stylish colours and prints inspired by global trends, thoughtfully curated to complement Indian skin tones. With growing emphasis on eco-conscious and sustainable production practices, the brand ensures fashion choices that feel responsible as well as refined.
Best For: Women who want comfort, design variety, innovation and quality at attainable pricing.
Check this out: The Ultimate Bra Shopping Tips for Small-Breasts
2. Amante: Elegant and Sophisticated Lingerie Designs
Amante offers classic lingerie designed with premium fabrics and attention to fit. The brand focuses on skin-friendly materials, refined detailing and comfortable construction, suitable for long hours of wear without discomfort.
Best For: Elegant and well-fitted lingerie.
3. Zivame: Fabulous Lingerie Range
Zivame is a popular online lingerie destination offering a wide variety of styles and sizes. It focuses on accessibility, modern designs and solutions that cater to different life stages and body types.
Best For: Women who enjoy exploring multiple lingerie style options.
4. Enamor: Comfort-Focused Lingerie
Enamor introduced premium fashion lingerie to Indian women with international collaboration roots. The brand combines feminine styling with comfortable fabrics, aiming to make lingerie feel both fashionable and essential.
Best For: Fashion-forward yet comfortable lingerie.
Recommended read: How to Choose the Perfect Bra: The Ultimate Fit Guide
5. Jockey: Trusted Lingerie for Everyday Comfort
Jockey is a well-known innerwear brand trusted for consistent comfort and durability. With a long history in the industry, it focuses on practical designs made from soft fabrics suitable for everyday use. The brand is widely recognised for its reliable basics for women.
Best For: Everyday comfort and simple essentials.
6. NYKD by Nykaa: Youthful and Contemporary Lingerie
NYKD by Nykaa offers modern lingerie with a youthful and minimal design approach. The brand focuses on smooth finishes, contemporary colours and comfortable fits. It is designed for women who prefer clean, fuss-free styles with a fashionable touch.
Best For: Women who prefer trendy styling and modern aesthetics
Something you’ll love: 5 Perfectly Matching Lingerie Sets You Should Own
7. Triumph: The Engineering Expert Lingerie
Triumph is an international lingerie brand recognised for structured silhouettes and supportive designs. It focuses on durable fabrics, detailed construction and long-lasting comfort with a premium feel.
Best For: Women seeking strong support with a luxury touch.
8. Clovia: Budget-Friendly & Accessible Lingerie
Clovia is perfect for those who love to experiment with fashion. It offers colourful and trendy lingerie with a strong focus on variety. Known for multiple styles and size options, the brand also explores hygiene and personal care categories for women.
Best For: Women who prefer trendy styles and affordable options.
Read this: Best Fabrics Options for Women’s Panties
9. Marks & Spencer – Classic International Styling Lingerie
Marks & Spencer is known for quality craftsmanship and sophisticated design. The brand offers structured fits, timeless styles and ethically sourced materials. Its lingerie and fashion collections focus on comfort, durability and refined finishing.
Best For: Classic premium styles with reliable quality.
10. Lovable – Traditional & Reliable Lingerie
Lovable is a long-standing innerwear brand in India known for comfortable and functional designs. It focuses on creating supportive and easy-to-wear lingerie that blends comfort with everyday practicality for women across age groups.
Best For: Traditional comfort and dependable daily wear.
Further read: Top 21 Types of Lingerie
How to Choose the Right Lingerie Brand in India
When selecting lingerie, consider:
- Fabric and Breathability
- Fit and Support
- Design Preference
- Lifestyle Needs
- Sustainability
Final Thoughts
Choosing the right lingerie brand is an act of self-care. While each brand in this list brings something unique, your choice should depend on your personal lifestyle and comfort priorities.
When lingerie feels right, everything else feels better too.
FAQs
- Which lingerie brands in India are actually comfortable for everyday use?
Many Indian women find brands like Shyaway, Jockey and NYKD by Nykaa comfortable for daily wear due to their breathable fabrics and simple fits.
- Why do bras feel expensive yet still uncomfortable?
Some bras cost more due to brand markup but still don’t fit right. Often the issue is fit, size accuracy and fabric choice rather than price. Trying multiple brands and checking true fit measurements helps more than just paying more.
- How do I find the right bra size in India
Start by measuring your underbust and overbust at home, then use online sizing tools or bra size calculators to find the right size
- Are there Indian lingerie brands that cater to different body shapes?
Yes, brands like Shyaway and Amante offer wider size options, including plus sizes and speciality fits, so more women can find comfortable and flattering lingerie.
- What solutions do women share for lingerie shopping fear or embarrassment?
Many women say they first measure themselves at home and understand their size properly before going to any store. When you know your size, confidence automatically increases and you don’t feel awkward. The hesitation reduces when you realise lingerie shopping is normal self-care, not something to feel shy about.