Shyaway opened its second Chennai store at Express Avenue Mall on 12th January 2025. The store offers bras, panties, shapewear, sportswear, and lingerie accessories, along with professional fitting sessions and a personalised shopping experience.
Located at Lower Ground Floor, Shop No. 022, the store was designed to make lingerie shopping feel comfortable, easy, and genuinely personal. From finding the right fit to trying styles before buying, the experience goes beyond simply picking something off a shelf.
If you haven’t been yet, here’s a proper look at what’s inside.
Where to Find Us
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What Will You Find Inside the Store?
Our product range includes:
- Padded and non-padded bras across sizes and styles
- Everyday and seamless panties
- Shapewear that shapes without squeezing
- Sportswear made for movement, not just for looks
- Lingerie accessories to round off your everyday essentials
Every piece is chosen with real bodies in mind—not one “ideal” shape, but different sizes, shapes and preferences.
Trained fitting experts help you find your actual size, because a bra that fits right can change how the rest of your day feels.
More Reasons to Walk In: The Launch Offers
When the Express Avenue store opened, shoppers walking in were welcomed with a set of offers to mark the occasion, as much a reason to visit that first week as the fitting sessions and the new collection on the racks.
At the time of the store launch, the offers included:
- 3 padded bras for ₹1,299
- 3 non-padded bras for ₹999
- 20% off on sportswear and shapewear
Note: Offers may change over time. Please check with the store or Shyaway’s website for current promotions.
Professional Fitting Sessions: Personalised for You
One of the biggest reasons to visit the physical store is the opportunity to get professional fitting assistance.
Bra shopping online can be convenient, but sometimes you simply want someone experienced to help you understand what actually fits. In-store fitting sessions give customers the opportunity to receive personalised guidance based on their measurements, comfort and requirements.
A professional fitting can help you understand things such as:
- Whether your current band and cup size are right
- How a bra should sit on your body
- Whether the straps and band are providing the right support
- Which styles may work better for your shape
- How different fits feel when you actually wear them
Most importantly, the experience is designed around you. There is no single “perfect” bra for every woman, and your comfort should always be part of the conversation.
An In-Store Experience
The Express Avenue store features a sleek, modern layout created to make browsing simple and comfortable. Instead of feeling like you are rushing through racks of products, the space allows you to take your time, explore different categories and speak with the store team when you need help.
The layout also reflects something Shyaway has always focused on: making lingerie shopping less intimidating.
The staff are there to guide rather than dictate. Whether you already know your size or have no idea where to begin, you can ask questions, compare styles and get help choosing pieces that suit your needs.
Try Before You Buy
This is where shopping offline has an advantage.
Online shopping makes it incredibly easy to browse hundreds of styles from your phone. But there are things a product page cannot completely tell you: how the fabric feels, how the fit sits on your body, how supportive a bra feels or whether you actually like wearing it.
At the physical store, you have the opportunity to explore products more closely and try before you buy. That extra step can make a big difference when you are choosing something as personal as lingerie.
Why Visit the Shyaway Express Avenue Store?
There is more to visiting a lingerie store than simply buying a bra or pair of panties.
It is the chance to understand your fit better.
It is the freedom to ask questions without feeling awkward.
It is being able to compare styles in person.
And it is having the confidence to choose what genuinely feels right for you.
The store experience puts comfort, confidence and choice at the centre. Different bodies need different fits, and personal style doesn’t come with a size chart. That is why the shopping experience is built around inclusivity rather than a one-style-fits-all approach.
Whether you are buying your first properly fitted bra, looking for comfortable everyday essentials, updating your workout wardrobe or simply curious about trying something new, the store gives you space to make your own choice.
Here’s what our Founder had to say when the store came to life:
“We are overjoyed to announce the opening of our 2nd Shyaway store in Chennai, located at the iconic Express Avenue Mall, on 12th January 2025. This marks another significant milestone in our journey, and we owe it all to you, our incredible customers,” said Mr. Gopinathan, Founder of Shyaway.
Visit Us, or Shop From Wherever You Are
If you’re in Chennai, the store is at Lower Ground Floor, Shop No. 022, Express Avenue Mall, Royapettah. Walk in, get professional fitting assistance, and explore what works best for you.
If you can’t make it there, shyaway.com covers the same ground. Many of the bra, shapewear and sportswear styles available in-store can also be explored online, along with Shyaway’s size guidance and fit tips.
Either way, in store or online, the idea stays the same: help you find what actually fits, and feel comfortable in it.
Shyaway Wins Retail Excellence in Innerwear – 2026
Some milestones aren’t just about the awards — they’re proof that a vision is working. Shyaway just added another one to the list.
Shyaway has been honoured with the Retail Excellence in Innerwear – 2026 award by the Express Avenue Team, with Mr. Chella Kannan, Executive Director of Shyaway, receiving the recognition on behalf of the brand. The award celebrates Shyaway’s leadership in innerwear retail across India and its approach to building spaces where women feel comfortable, confident and celebrated.
Ready to Find Your Fit?
Whether you visit the Express Avenue store for a professional fitting, want to try a new style or simply want to explore the collection at your own pace, Shyaway is making lingerie shopping more personal, comfortable and confidence-led.
You’ll find Shyaway at:
Shyaway
Shop No 022, Lower Ground Floor, B1, No. 49/50L, Express Infrastructure Private Limited, Express Avenue, Whites Road, Royapettah, Chennai- 600014, Tamil Nadu, India.
