To say outwardly, Lingerie has made some amazing progress, from being a story that ought to be kept covered up, to an audacious proclamation of opportunity and advancement. What’s more, the buy of lingerie or undergarments has experienced an ocean of progress, as well. Gone are the days when ladies were aware of uncovering their body. The present ladies have grasped their ladylike power. They need their curves beautified in a way that it influences them to look more charming and comfortable in all means.
The recent innovation-oriented growth in this platform:
It is said that the lingerie world is more advanced when compared to olden days. Witnessing the fashion, lingerie is widely appreciated and improvised in terms of fabric, design, colour, style, fitting and quality. These seem to be the major inventory factor, an undergarment platform grows on.
To say in detail, women’s undergarment world is comprised of the vast products category like- Bras, Panties, Camisoles, Nightwears, sportswear, sleepwear, girdles, and lingerie hacks/accessories, etc. among these categories, Bra and Panty contribute around 89% of women wardrobe essentials.
Do you know… the phrase, ‘Shopping for lingerie can be very annoying in India’ has gone, besides the growing online lingerie market has afforded its customers every need, making it labeled 00on peak of industry?
What else? Men became the major Lingerie Buyers online
It’s not just woman who browse in online aggregators, but also men. It is proven that most of the men hesitate to enter lingerie stores, but when online platforms took its place. It was men who indulged more buying undergarments for their valentine. As per a survey done in analytics, around 69% percent of lingerie customers were men.
The Arrival of Lingerie BRANDS!
Lingerie of today has turned into a brand and has discreetly slipped into the excess section. Expanding mindfulness about right quality and the significance of unmentionables alongside the western impact and the flood of more extravagance brands has added to this. As marketing grows, so the brand widens up in range. In India, our brand-shyaway.com comes among the top lingerie sites offering the best-quality undergarments at best deal!