Hold onto your shopping bags because the City of Pearls just got a major lingerie style upgrade!
We all know how intimate wear shopping usually goes—awkward guesses, zero personal guidance, etc. But Shyaway is here to say “Inka Ayyindi!” (No more of that!).
On April 25, 2025, Shyaway’s 5th physical store was grandly inaugurated by Mr. Aravind Duraiswamy (Head of Operations at Genxlead Retail Pvt Ltd) alongside his family, store team and an enthusiastic crowd.
Beyond the shiny displays, what made this launch truly special was the pure joy on our customers’ faces as our fitting experts made them feel completely listened to, and comfortable.
Head over to the first floor of Lulu Mall in Kukatpally for an in-person lingerie shopping experience filled with a celebratory vibe.
Everyday Essentials, Sleepwear and More Under One Roof
Every woman has her own idea of comfortable lingerie. Some prefer everyday cotton styles, others look for padded bras or non-padded alternatives, and many want different options for work, workouts, relaxing at home and special occasions.
At Shyaway, you can choose from a wide range of products including:
- Daily wear cotton innerwear.
- Padded and non-padded bras for your style and outfit.
- Sleepwear and nightwear sets to lounge around the house.
- Gear for your workouts and active life.
- Shapewear to wear under certain outfits, as desired.
The range allows shoppers to look through different categories in one place.
It’s not just about getting something new. It may also mean finding a more comfortable everyday choice, or finding a style that works better with the clothes you already own in your wardrobe.
Looking Back at Shyaway’s Hyderabad Store Launch Offers
How can a store launch without a little extra shopping excitement?
During the Hyderabad store launch, Shyaway introduced special, massive inaugural offers to help customers shop their favourite products at affordable prices.
3 for ₹999 Deal
This bundle features everyday cotton and seamless bra collections, the offer gives shoppers an opportunity to explore practical styles for their regular wardrobe without stretching their budget.
3 for ₹1,299 Deal
This deal gave the customers slightly more variety, mixing in T-shirt bras, padded styles, and wire-free picks so they could try out different fits for work and everyday wear.
What made the deals stand out was the experience: customers got the satisfaction of trying things on in store while still walking away with great value-for-money deals.
What Shoppers Are Saying in Hyderabad
A good shopping experience is not always about the product. Sometimes, it is the person who helps you find it. At Shyaway Lulu Mall, the focus centres on personal comfort, privacy, and expert guidance.
Local shoppers have shared their real experiences:
Taken together, these reviews point to something worth celebrating: customers remember when they feel heard, supported and comfortable asking for help.
For a lingerie brand, that kind of experience matters. The right product is important, but so is having the freedom to ask questions and make a choice that feels right for you.
Five Stores, One Continuing Journey
Opening a fifth store is an important step in Shyaway’s retail journey. Every new location is another opportunity for women to touch and feel the fabrics, try things on, and get honest, hassle-free fitting advice.
We happily look forward to welcoming more women through our doors, hearing them out and helping them discover styles that suit their preferences, comfort and everyday lives.
Visit Shyaway at LuLu Mall, Hyderabad
Planning your next visit to LuLu Mall?
Stop by Shyaway to explore its lingerie and apparel collections with personalised fitting and style guidance from our store staff.
Store Details
|
