A Study
A study involving 208 women aged 45-65 years was recently conducted to understand the impact of ageing on bra preferences. The variables examined in the study included:- Comfort
- Support (for the breasts)
- The lift provided by the bra
- The bra’s ability to stay in place
- The fit of the bra
- Its appearance under the outfit
- The fabric
Results of the Study
More than 50% of the women in the study stated that they no longer used the bra styles they wore in their 20s. Conversely, the same group agreed that they wouldn’t have worn the bra styles they are currently using when they were in their 20s.
This shows that bra and lingerie preferences certainly change with age. And yes! These preferences vary according to past and present trends, as the outfits women wore in their 20s may differ from what they wear now.
Ageing and Societal Standards
Many older women wish to appear younger because society generally values youthfulness. This influences them to choose lingerie that makes them appear younger. For instance, older women often select bras that provide better support and lift, resulting in "perkier" breasts. A perkier bust is perceived as more youthful and attractive by societal standards. Conversely, sagging breasts are less preferred, as they can be associated with signs of ageing.Ageing and Anatomical Changes
Many anatomical changes occur in a woman’s body, leading to alterations in breast size and shape. Hormonal changes, caused by pregnancy, childbirth and menopause (in later stages), also affect the shape, volume, density and constitution of the breast tissue. Depending on their stage of life, women tend to switch from everyday bras to maternity or nursing bras, which are essential during pregnancy and breastfeeding, respectively.
Choosing Suitable Bras/Lingerie
Bras/lingerie designed for younger women might not be considered suitable for more mature (older) women due to certain styles, cuts and designs. However, a “good” bra can enhance a woman’s self-confidence by improving the perception of her body. Consequently, women often choose bras that meet this requirement.